Privacy policy

Privacy Policy

Last updated: October 10, 2026

Overview

This privacy policy explains how The Ampthill Alchemist collects, uses and protects your personal information when you browse our website, make a purchase or interact with our services. Our store is powered by Shopify, which supports the technology that allows us to provide a smooth and secure shopping experience.

By using our website or making a purchase, you acknowledge that you have read and understood this privacy policy.

Personal Information We Collect

We may collect the following types of personal information:

Your name, email address, phone number and postal address
Billing and delivery information
Payment details and transaction history
Account information such as your username, password and preferences
Items you view, add to your cart, purchase, return or exchange
Communications you send to us
Device and browser information
Usage information such as how you move through our website

Personal information means information that identifies you or can reasonably be linked to you. Information that has been anonymised or de identified is not considered personal information.

How We Collect Information

We may collect personal information:

Directly from you when you place an order, create an account or contact us
Automatically from your device when you browse our website
Through cookies and similar technologies
From service providers who support our store
From trusted business partners and third parties

How We Use Your Information

Providing and improving our services

We use your information to:

Process orders
Manage payments
Arrange delivery
Handle returns and exchanges
Maintain your account
Recommend products
Improve your shopping experience

Marketing and communication

We may use your information to:

Send updates, offers and newsletters
Show relevant adverts based on your browsing activity

You can unsubscribe from marketing emails at any time.

Security and fraud prevention

We use your information to:

Authenticate your account
Protect our website
Detect and investigate suspicious activity

Customer support

We use your information to:

Respond to enquiries
Provide assistance
Maintain our relationship with you

Legal obligations

We may use your information to comply with applicable laws or respond to lawful requests.

How We Share Your Information

We may share your personal information with:

Shopify
Payment processors
Delivery partners
IT and cloud service providers
Analytics and marketing partners
Affiliates within our business group
Third parties when you request or consent to sharing
Authorities when required by law
Parties involved in business transactions such as mergers or restructuring

These partners use your information only as needed to perform their services.

Our Relationship with Shopify

Our store is hosted by Shopify. Shopify collects and processes personal information to support and improve the services we provide. This may include enhanced features that use information from your interactions with our store and other merchants.

Shopify is responsible for processing this information and for responding to any rights you may exercise over data they handle.

Learn more about Shopify’s privacy practices: https://privacy.shopify.com/en

Third Party Links

Our website may contain links to other websites or platforms. We are not responsible for the privacy practices or content of these sites. We recommend reviewing their policies before sharing any information.

Information shared on public or social platforms may be visible to others.

Children’s Data

Our services are not intended for children, and we do not knowingly collect personal information from anyone under the age of majority in your location.

Security and Retention

We take steps to protect your information, but no system is completely secure. Information sent over the internet may not be fully protected while in transit.

We keep your information only for as long as needed to:

Maintain your account
Provide services
Meet legal obligations
Resolve disputes
Enforce our policies

Your Rights

Depending on where you live, you may have the right to:

Access your personal information
Request deletion
Request correction
Request a copy of your information
Transfer your information to another provider
Withdraw consent
Restrict or object to certain types of processing

We may need to verify your identity before responding to your request. You may appoint an authorised agent to act on your behalf. We will not discriminate against you for exercising your rights.

If you wish to raise a concern about how your information has been handled, you may contact us directly. You also have the right to lodge a complaint with the Information Commissioner’s Office.

International Transfers

Your information may be transferred or stored outside your home country. When we transfer information from the UK or EEA, we use recognised safeguards such as Standard Contractual Clauses or other approved mechanisms.